PAWN PLAZA TENANT SPOTLIGHT: RITA’S ITALIAN ICE
Rita’s Italian Ice was founded in 1984 by former Philadelphia firefighter Bob Tumolo. He franchised his business in 1989 and Rita’s has grown to be a well-known brand. We are in over 25 states and we have stores in many parts of the world including China and South America.
Rita’s Pawn Plaza is owned and operated by Paul and Shelly Weinstein who also own a store in Spring Valley on Rainbow Blvd. and plan on opening 2 more stores in the Las Vegas Valley. In addition to the brick and mortar stores, they also own a mobile cart and want to add a mobile truck to their operations.
A little about the owners…
Our family is from back east originally so Rita’s was always a family favorite. We had to wait for the store to open for the season but in Las Vegas we are open year-round to serve our HAPPINESS IN A CUP.
Paul Weinstein was a master electrician back east and when he moved to Las Vegas he saw an opportunity to provide the area with the best Italian Ice available. He approached his family with the idea of opening a Rita’s Franchise in the desert. Shelly Weinstein was a stay at home mom still living in NJ when the idea was presented. “My first reaction was… YES!! Italian Ice in the Las Vegas heat… What a great combo.”
Our first store opened to the public in December 2013. We serve many delicious treats with combinations of our fantastic Italian ice and award-winning custard. Catering is available and we are available for private events and parties with our mobile cart.